GojiFit Fitness Application Brief

Problem

Commissioned to conceptualize and design an all-encompassing mobile fitness application.

Solution

Today, many people suffer from obesity, back pain, and lethargy– symptoms that can be linked to unhealthy habits in daily life (Konnopka, Bödemann, & König, 2011; Raspe, Matthis, Croft, O’neill, & Group, 2004). Furthermore, there is a misconception supported heavily by the media and pop culture that physical fitness is rooted in physique. GojiFit takes a more holistic approach to fitness, breaking  health down into the following pillars: sport, nutrition, and mind. This mobile application is meant to provide an individually tailored support system that will help the user find the structure they need to reach their health goals by encouraging physical and mental activity, healthy eating, and monitoring their sleep patterns. 

Persona

Concept Development & Wireframing

Iconography

Screen Design

Programs

Sketch, Invision, Illustrator, Trello, Whatsapp

Collaborators

Anne Chamberlain & Johannes Ströbele