Background
The Soul Service, composed of Brandon Earley on guitar, Daniel Williams on drums, Alonso Sanchez on bass, and Rachel Spung on vocals, is a neo-soul and R&B four-piece based in the Bay Area. They first approached me in early 2020 looking for a new logo and design system to improve their social media presence with updated digital signage. Since then, I’ve collaborated with Earley to create stickers, shirts, and posters for live shows. In addition, album art and animated lyric videos are in the works!
Design Process
Moodboarding & Concept Development
Initially, the only design language with the soul service was this album cover. They were desperate to move away from this style, and
Sketches
Design Drafts
Final Design
Mockups/stickers/etc
Style Guide
Solution
Programs
Shirt Mockups, bag mockups, stickers
Social Media Presence (Instagram, fb, etc)
Iconography
Photography
Animated Lyric Videos
